StratusGreen: NetSuite ERP Consulting & Support
Oracle NetSuite Solution Provider
A new consulting start-up needed help streamlining their messaging and differentiating themselves from the competition. As an Oracle-NetSuite Solution Provider, they not only sell ERP software, but also design and implement it for each individual client they work with. They wanted an approachable, personalized tone that would catch the eye of potential clients and generate more leads.
In order to best communicate their company ethos, SG needed a tagline that focused on service - “What can we do for you?” - instead of sales - “What can you do for us?”
This is what I came up with:
“Our Sole Purpose is to Make Your Job Easier.
At StratusGreen, we understand that your business thrives when the best creative problem solvers are served by the software supporting them, instead of bogged down by outdated programs and processes. Our philosophy is rooted in transparency, innovation, and building resiliency into every partner with which we have the privilege of collaborating. Let us help usher you into the next stage of your business development, and know that we will be by your side every step of the way….”
In addition to redesigning their website, SG wanted me to create several email marketing campaigns to connect with businesses who have already installed NetSuite. Their thinking was to begin B2B conversations with potential clients for implementation or customization deals. They wanted the copy to be fun and engaging, with direct calls to action and searchable keywords. In order to switch up the drab stream of incoming marketing emails, I chose to create an interactive game that I thought would be more engaging on a Monday morning workday. Along with “Put A Finger Down If…” I also created campaigns centered around personality quizzes where every personality type led to a CTA to contact one of SG’s consultants. These campaigns together greatly increased the level of traffic to their sales department.